Know what your
competitors did
and why it matters
Competitor research is scattered across pricing pages, changelogs, blogs, job boards and social. Foe watches all of it continuously, works out which changes actually mean something, and tells you what to do about them.
3 competitors free · no card · public pages only
Northwind added a $19 “Team” tier below its Business plan
A new tier appeared between Free and Business, and the Business plan's seat minimum dropped from 10 to 5. The page now leads with “for small teams” rather than “for enterprises”.
This lands directly under your $29 Starter and targets the segment you described as your growth engine.
Pull last quarter's lost-deal reasons for sub-10-seat accounts before Thursday's pricing review.
The research is
already scattered
Everything you need is public. That is the problem — it is spread across a dozen surfaces per competitor, it changes without announcement, and by the time someone on the team notices, the move is a quarter old.
Doing it by hand means a recurring calendar block, a spreadsheet nobody trusts, and a nagging sense that the important change was the one you did not check.
Surfaces Foe watches per competitor
How it works
Add a domain
Foe reads the homepage and finds the pages worth watching — pricing, product, blog, changelog, careers — then captures a baseline of each.
It re-checks on a schedule
Every capture is stripped of boilerplate and compared to the last one. Carousel shuffles and build hashes are filtered out, so a change means a change.
Real differences get analysed
A model reads the diff against your business context and decides whether it is a strategic move or routine churn. It is allowed to say “nothing here”.
You get a briefing
Insights roll up into a report: what moved, what it adds up to, what to do first, and what to watch for next period.
Not another change monitor
Page-diff tools tell you something moved. The work — deciding whether it matters and what to do — still lands on you. That work is the product here.
Not a change alert
“Their pricing page changed” is a notification, not intelligence. Foe reads the diff and says which tier moved, by how much, and what it does to your position.
Grounded in evidence
Every insight carries the verbatim lines it was inferred from. If the model overreaches, you can see it in one click rather than trusting a summary.
Silence is a finding
A competitor that shipped nothing for six weeks is telling you something. Reports call out who was quiet as clearly as who was busy.
Framed against you
You describe your product, market and weak spots once. Every “why it matters” is written against that, not against a generic company.
Briefings, not dashboards
Ask for a report over any window and Foe writes the thing you would have written if you had the time: bottom line first, then what moved, the pattern underneath it, a head-to-head table, ranked actions, and a watch list with what would confirm or kill each hypothesis.
Every claim is attributed to the page and date it came from. If the evidence is thin, the report says the evidence is thin.
Bottom line
- Northwind is moving down-market; two of three changes this month target sub-10-seat teams.
- Contoso has shipped nothing to its public surfaces in 41 days — the longest quiet stretch since tracking began.
- Both rivals now lead with “AI” in their H1. Your positioning is the only one still leading with compliance.
Pricing
Priced on how many competitors you watch and how fast you need to know. Every plan includes the full pipeline.
Starter
FreeProve the loop on your three closest rivals.
Team
$25Your core rivals, checked twice a day, shared with the team.
Pro
$79For a marketing or product team that owns the category.
Business
$299Whole-market coverage with an audit trail.
Start with your three closest rivals
Add a domain, let it capture a baseline, and see what the next fortnight turns up. No card, and the free tier is a real one.